Twister: Stripe Club

Twister: Stripe Club

project overview

A playful guerilla marketing campaign aimed at connecting young people to the Twister brand, created for the D&AD New Blood Awards.

project type

marketing campaign

description

'Stripe Club' is a pun on 'strip dub'. This is a humourous approach on the experience of having a Twister ice cream; when you lick the outer stripes, it reveals a layer of fruit ice. similar to stripping clothes. The OOH campaign features a fruit personality quiz that is based on semiotics and is executed through an AR experience, in which users can share - a way to engage younger social media enthusiasts.

'Stripe Club' is a pun on 'strip dub'. This is a humourous approach on the experience of having a Twister ice cream; when you lick the outer stripes, it reveals a layer of fruit ice. similar to stripping clothes. The OOH campaign features a fruit personality quiz that is based on semiotics and is executed through an AR experience, in which users can share - a way to engage younger social media enthusiasts.

Insight

This was a group task where we used Trello as our project management tool. I led the campaign's concept, designs, and pitch. The planning process was challenging as the brief made it challenging to create something that hasn't been done before. However, I believe Stripe Club was a more successful campaign pitch compared to my competitors.

This was a group task where we used Trello as our project management tool. I led the campaign's concept, designs, and pitch. The planning process was challenging as the brief made it challenging to create something that hasn't been done before. However, I believe Stripe Club was a more successful campaign pitch compared to my competitors.

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