Oxfam: The Canquest

Oxfam: The Canquest

project overview

A campaign for poverty awareness targeted at families, connecting children to real-world issues in a fun, sensitive way without overwhelming them and encouraging participation.

project type

pr campaign

description

"Can-Quest" incudes superhero and gamified features designed to turn charity into a journey of goodwill. The name is a pun on the verb "can" (empowerment) and physical food cans (donation). I created an original video using After Effects and Illustrator inspired by the style of Tony's Chocolonely brand to educate my target audience in a fun, informative way. I also created a mascot in my campaign to maintain the campaign's originality and fun style.

"Can-Quest" incudes superhero and gamified features designed to turn charity into a journey of goodwill. The name is a pun on the verb "can" (empowerment) and physical food cans (donation). I created an original video using After Effects and Illustrator inspired by the style of Tony's Chocolonely brand to educate my target audience in a fun, informative way. I also created a mascot in my campaign to maintain the campaign's originality and fun style.

Insight

This project inspired me to explore different mediums for the campaign and practice developing my creative software skills. It has made me more confident in designing the creative content that embody the message of my concepts.

This project inspired me to explore different mediums for the campaign and practice developing my creative software skills. It has made me more confident in designing the creative content that embody the message of my concepts.

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